Jellymeli’s Search Engine Optimization Blog

Website optimization is one thing, but landing page optimization takes on a whole different level of skill. To put it bluntly, getting rankings and traffic to your website is cheesy easy. Getting people to stick around and convert into sales/leads is something else. Rankings/Traffic = Science. Leads/Sales = Psychology. Always has and always will be my favorite thing about my job is understanding the users and what they want.

Attending PubCon this year has taught me that many SEO experts still shy away from this discovery and instead wrap their focus around traffic numbers. I, on the other hand, am amazed at the users who enter the site and what they came for. Conversions are the frosting on the cake. Who wants cake without frosting anyways? This is where the money lyes.

There were a few tips given by Rand Fishkin. The gist of it goes like this:

• There is no formula on how to make a great lead generating page.
• There is no one solution.  Every audience converts in different ways.
• You can try split pages, long long long pages, short pages.
• But all in all, having testimonials on your landing page helps.

Testing your landing page optimization is vital. By taking your best preforming landing page, and teaming it with your best preforming conversion page, you have a chance to not only increase sales, but create a relationship between your company and the web user.

And finally some wise last words, never take on the ‘this is good enough’ mentality: There is always room for improvement.